Thursday, October 28, 2004

Cast your vote by... brain scan?

What the fudge? Just when you thought focus groups could not be abused more these university idiots want to use technology to go farther:
Already, the scientists are predicting that brain scanning - known as functional magnetic resonance imaging, or fMRI - will be a campaign staple four years from now, despite ethical concerns about "neuromarketing."
Ethical standards?! How about just starting with decency standards?
Nonetheless, some differences appeared between the brain activity of Democrats and Republicans. Take empathy: One Democrat's brain lit up at an image of Kerry "with a profound sense of connection, like a beautiful sunset," Freedman said. Brain activity in a Republican shown an image of Bush was "more interpersonal, such as if you smiled at someone and they smiled back."
What does this tell mean? The Democrat lives in a "fantasy" world (like a beautiful sunset. Can you see it, the big smile and day dream the Dem was having) while the Republican had a little more depth and sincerity to his preference.
"People make tons of decisions and often they don't [know] why," Iacoboni said. "A lot of decision-making is unconscious, and brain imaging will be used in the near future to perceive and decide about politicians."
Used to decide about politicians? So, let me get this straight. You walk into your polling precinct, sit down, get hooked up to the MRI. They show you photos regarding campaign issues and the candidates, then the computer runs and algorithm and casts a vote for you? Is that what they mean when they say "decide about politicians"? I don't know, but this article is CREEPY nonetheless.

UPDATE: Welcome InstaReaders... go visit this new blog - Eros Colored Glasses. There is some wonderful writing and analysis going on there.